Bed Head Packaging Design
Treat Me Right Hair Mask
I designed the packaging for Bed Head by TIGI's "Treat Me Right" hair mask, reflecting the brand’s bold and rebellious identity while incorporating vibrant, energetic colours. The design was created specifically for Brazilian consumers, crafted to capture attention on shelves and resonate with younger audiences drawn to bold, eye-catching visuals.
Consumer-Driven Design
Guided by insights from a Consumer Insights Report. Feedback from focus groups and surveys validated the colour choices and bold elements, ensuring the design aligned with the expectations of the Bed Head audience.
High Consumer Ratings
The "Treat Me Right" hair mask has achieved a 4.5 out of 5-star rating on Influenster, with 62% of reviewers awarding it 5 stars. This highlights the product's appeal and effectiveness among its audience.
