Rebranding - City Paws Club

Personality-packed, doggy-friendly digital branding, but with a corporate look.

Our brief from City Paws Club was simple: they wanted a personality-packed, doggy-friendly digital branding, but with a corporate look. After diving into the current market and creative research, we knew we wanted to do something different to help this brand stand out. Enter the power of illustration.

With a mix of sans serif type and a playful illustration style, we created a clean, modern look that would translate perfectly over the web and even into print. We then provided comprehensive guidance on how the brand can evolve over the web and digital, providing mockups and usage examples for the client to use for future developments.