Designing Creative PR Mailers
Impulse PR Mailer
I designed the PR mailer packaging for Impulse, a Unilever brand, aligning with Gen Z aesthetics and the brand’s playful and expressive identity. The design incorporated a blur effect with floral elements, mirroring the soft, dreamy visuals often associated with Impulse products while creating a sense of movement and spontaneity.
Gen Z-Centric Design
The concept was inspired by trend analysis of Gen Z preferences, particularly the rise of ethereal, blurred photography and soft-focus aesthetics seen across fashion, beauty, and social media. The mailer was crafted to spark excitement, making it highly shareable on digital platforms and influencer content.
Influencer Engagement & Social Media Impact
Launched in October 2024, the mailer was sent to selected influencers and consumers, generating organic social media engagement. The design was well-received for its vibrant, artistic appeal, aligning with Impulse’s youthful and free-spirited brand message.