The Açaí - Brand Identity

Infusing London with Brazilian Delight and Happiness Through Vibrant Branding

I worked on the branding for The Açaí Project, a Camden Town shop specializing in the Açaí fruit ice cream, a super popular Brazilian delight. The brand represents a friendly aesthetic, inviting everyone to experience the bold and vibrant colours of Brazil. The illustrative Arara, representing Brazil and happiness, adds a playful touch to the design, encouraging all to indulge in the joy of Brazilian taste.